Thirty years of getting it right
I’ve built sales teams from nothing, turned round ones that weren’t working, and closed the deals that decided whether a year was good or bad. Most of what I know came from doing it rather than reading about it.
What I learned along the way
Big companies taught me how process and methodology work, and why a business without them struggles to grow.
A start-up taught me how to succeed without either. No brand, no budget, no safety net.
Taking a business into new markets taught me the hardest lesson of the lot. What made you successful at home is often the thing holding you back somewhere else.
The things that went wrong taught me most. Every one of them is a mistake you won’t have to make.
What came out of all of it is a simple way of working. Turn up prepared, say what you actually think and do what you said you would. Do that consistently and the relationships outlast the deals.
What you’re actually getting
Bringing someone into your business is a risk, particularly the person meant to fix your sales. Here’s what I’d want to know if it were me.
One person, start to finish
The person you meet is the person who does the work. You’ll never have to explain your business twice or wonder who’s actually turning up. Everything I learn about you stays with me and gets used.
A leader, not just a seller
Anyone can be handed a target. Building a team that hits one year after year is a different job, and it’s the one I’ve spent my career doing. You get both, someone who can close the deal in front of you and someone who can build the thing that keeps closing them.
Straight answers
You’ll always know where you stand. If something isn’t working, I’ll say so. If I can’t help, I’ll tell you.
I’ve done this before
Sales teams built from nothing, underperforming ones turned round, and businesses that grew because someone finally took the selling seriously. Whatever’s happening in yours, I’ll have seen it before.
I could be exactly who your business needs, let’s talk
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