More of the right business, more often
Running the sales side. Getting your people better at it, often the owner, who was never shown how. Hiring the right person. Whichever you need, you get a sales performance partner who does the work with you and is there when it matters.
Fractional Sales Leadership
A day a month or several days a week. Whatever the business actually needs. You might not have a sales director or not be at the point where you can justify one. You might have one specific thing that isn’t working, no real strategy, a go-to-market that isn’t landing, a pipeline you can’t forecast. Or you might just not have the time.
This is where being a sales performance partner rather than an adviser matters. I’m not producing a report for you to act on. I’m in the business doing the work, and I carry the same number you do.
No minimum commitment and no standard package. We agree what the business needs, and that’s what we do.
What I'd be doing
- Sales strategy — who to target and why they'd buy
- Go-to-market planning
- Leading and managing your sales team
- Pipeline and forecasting you can rely on
- CRM that reflects what's actually happening
- In the room on the deals that matter
- Advisory, if that's all you need
Sales Coaching
Most of the businesses I work with have the same handful of problems. The pipeline comes from referrals and whoever happens to ring. Proposals go out and then go quiet. Prices get discounted to fill the diary rather than defended. And nobody can describe what the business does in a way that sounds different from anyone else.
None of that is a talent problem. It’s a problem of never having been shown how, and it’s fixable, usually faster than people expect.
What I bring is thirty years of doing this, applied to your business rather than delivered as a course. We work on your live opportunities, your market and the words you actually use. Where AI genuinely helps I’ll show you. Where it just makes noise I’ll say so.
Not everything fits a programme. Using AI properly in sales, getting a team onto a new approach, working through one specific problem. If it’s about winning more work, I can build the strategy around it and help you execute it.
I run them on site or remotely, whichever is best for you.
How I'd do it — all built on the same proven method
For owners who know something needs to change and want a plan they can act on straight away.
For businesses that want the plan and me alongside them while it beds in.
For consultants, contractors and one-man bands. Ten hours across six months, used on whatever you need them for. You set the agenda.
Sales Recruitment
This is the one hire where a good interview tells you nothing. Selling themselves is the job, so of course they’re convincing. And a fair process won’t save you, because the problem isn’t the process, it’s knowing what you’re looking at.
I’m in it with you from the beginning, before anyone is advertised for. Being clear on what the job actually is, and honest about what it can deliver, is where good hires start. Most hiring begins one step after that.
From there it’s the role, the interview structure, the pay plan and the first ninety days, built properly and run together. It’s my judgement on the line as much as yours. I’ve made these mistakes myself, and they weren’t cheap.
What I'd be doing
- Working out what the role actually needs to deliver
- Setting realistic targets and expectations from your numbers
- Building the interview structure
- In the interviews alongside you
- Checking the claims and the references
- Getting them productive in the first ninety days
Finding candidates isn't my job, but I know good recruiters and I'll point you at the right one for your market.
Something on your mind?
Sixty minutes on the phone with me, no charge. Tell me what it is and I’ll give you an honest view.
Let's talk