After a series of energising conversations—starting with a chance meeting at a West Yorkshire Mafia networking event organised by Geoff Shepherd, and culminating in a three-hour strategy session today—I’m excited to share some big news: I’ve joined Baobab Logix Ltd as Chief Revenue Officer and a Founding Strategic Partner.

Baobab Logix is building something truly special at the intersection of deep tech, AI transformation, and ethical innovation.

From our first discussion, it was clear there was a rare alignment in vision, values, and ambition. As someone who’s spent over three decades driving sales growth, building high-performing teams, and helping businesses harness new technologies, I knew this was an opportunity to not just grow a company, but to shape something with lasting impact.

Finding a partner who can bridge the gap between advanced technology and commercial strategy isn’t easy.

In Baobab Logix, I’ve found that perfect match—a team with the scale of ambition, technical expertise, and shared commitment to delivering real-world results. Our collaboration will focus on driving strategic growth, expanding market reach, and turning innovative ideas into tangible success stories for our clients.

This partnership is just the start. Together, we’re aiming to combine commercial excellence with cutting-edge technology to create ethical, impactful solutions that will help businesses thrive in a rapidly changing world.

August 2025